Hi, I’m Andrey Balbekov, a Senior Product Designer at Fantasy, currently based in Boca Raton, Florida. With over eight years of experience in the web design industry, I specialize in UI design, Design Systems, and Interaction Design.
Some of the clients:
Salesforce
Mercedes - Benz
Metlife
Chanel
Primary
Newsela
Design:
Wireframing
Prototyping
Design Systems
Visual Design
Brand Design
Typography
Interaction Design
Responsive Design
Information Architecture
Tools and Software:
Figma
ChatGPT
Midjourney
Webflow
Principle
ProtoPie
After Effects
Photoshop
Illustrator
Sketch
Skills:
Communication
Systems Thinking
Cross-disciplinary Collaboration
Time Management
Adaptability
User Advocacy
Quality Assurance
Passion for Design: From Startups to Corporations, My Journey So Far.
Despite my background in Economic Cybernetics, which I obtained in Ukraine, my deep-seated passion for Graphic Design and Design Thinking has led to a rewarding decade-long career in the design industry. Proficient in a wide range of tools from Figma, Sketch, and Adobe Creative Suite to Webflow, ChatGPT, and Midjourney, I am particularly passionate about Design Systems, Interaction Design, and employing a user-centered approach.
My journey, beginning in my youth, has involved collaborations with a diverse range of organizations, from startups to large corporations, focusing on crafting intuitive interfaces for websites, software, and apps. As a Senior Product Designer, I adeptly blend user research with business goals to create exceptional experiences. Guided by the design thinking process, I collaborate closely with cross-functional teams to ensure a seamless integration of design, culminating in outstanding user experiences.
In my free time, I enjoy moments spent with family, exploring historical and artistic sites, and living the tropical Florida life. I find joy in the simple pleasures of the beach, the rhythm of the waves, and the friendly atmosphere of a barbecue in the sun.
Education:
User Interface Design Specialization
University of Minnesota - Coursera (2019)
Economic Cybernetics Specialization
Kharkiv National University of Radioelectronics (2013)
Approach:
Wireframes
Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.
Prototyping
Prototyping in design involves creating interactive models to test and refine concepts. It's crucial for validating user experience, enabling iterative improvements based on feedback. These prototypes range from basic sketches to detailed replicas, aiding in effective communication and decision-making. This process ensures functional, user-centric final products.
Digital Design
To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.
Art Direction
To develop an effective art direction, it's important to understand the brand's essence, its target audience, and the intended message. This can be achieved through research and analysis, which can uncover insights about the brand's history, values, and cultural context. Once this information is gathered, designers can create a visual strategy that defines the art direction, including elements such as color palettes, typography, imagery, and tone of voice.