Hi, I’m Andrey Balbekov, a Senior Product Designer at Fantasy, currently based in Boca Raton, Florida. With over eight years of experience in the web design industry, I specialize in UI design, Design Systems, and Interaction Design.
Some of the clients:
Salesforce
Mercedes - Benz
Metlife
Chanel
Primary
Newsela
Hard skills:
Figma
ChatGPT
After Effects
Principle
ProtoPie
Webflow
Photoshop
Illustrator
Soft skills:
Communication
Systems Thinking
Cross-disciplinary Collaboration
Time Management
Adaptability
User Advocacy
Quality Assurance
Languages:
English – Advanced
Ukrainian – Native
Passion for Design: From Startups to Corporations, My Journey So Far.
I hold a Bachelor's degree in Graphic Design and have been working in the design industry for over a decade. During this time, I have honed my skills in design principles, user experience, and front-end development. I'm proficient in design tools such as Adobe Creative Suite, Sketch, and Figma, and have a deep understanding of front-end development languages like HTML, CSS, and JavaScript.
My passion for design started when I was young, and I have pursued this passion by working with a variety of clients and projects over the years. I have worked with startups, small businesses, and large corporations, creating user interfaces for websites, software applications, and mobile apps.
As a Senior UI Designer, my focus is on creating engaging and intuitive user interfaces that provide an exceptional user experience. I believe that design should be user-centric, and my approach to design reflects this belief. I work closely with my clients to understand their users' needs, conduct user research, and create wireframes and prototypes to ensure that the final design meets both user and business goals.
In my spare time, I enjoy exploring new design trends and technologies, attending design conferences and workshops, and sharing my knowledge with the design community. I'm always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together.
Education:
User Interface Design Specialization
University of Minnesota - Coursera (2019)
Economic Cybernetics Specialization
Kharkiv National University of Radioelectronics (2013)
Approach:
Wireframes
Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.
Prototyping
Prototyping in design involves creating interactive models to test and refine concepts. It's crucial for validating user experience, enabling iterative improvements based on feedback. These prototypes range from basic sketches to detailed replicas, aiding in effective communication and decision-making. This process ensures functional, user-centric final products.
Digital Design
To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.
Art Direction
To develop an effective art direction, it's important to understand the brand's essence, its target audience, and the intended message. This can be achieved through research and analysis, which can uncover insights about the brand's history, values, and cultural context. Once this information is gathered, designers can create a visual strategy that defines the art direction, including elements such as color palettes, typography, imagery, and tone of voice.